AGP Executive Report
Last update: 19 minutes agoAI Advertising: Honasa Consumer’s Mamaearth becomes the first Indian brand to run ads on ChatGPT via Criteo after OpenAI expands ChatGPT advertising to India, with co-founder Ghazal Alagh calling it a shift in how people discover brands. Agency Strategy: Omnicom Media appoints David McCallen as chief strategy officer for Asia Pacific, aiming to make strategy a core discipline across regional markets. Media Formats: CJ ENM’s dating reality franchise “EXchange” expands with Japan’s “Love Transit 35+” and a Brazil remake, showing Korean content’s growing pull beyond Asia. Social Platforms & Kids: Pakistan’s legal push and Punjab Assembly’s resolution both target social media access for under-16s, citing cyberbullying and online exploitation risks. Regulation & Trust: India’s SEBI proposes tighter ad rules for online bond platforms, curbing urgency and “fixed/high returns” claims. Brand & Comms Appointments: Grew Solar names Rajat Gupta head of marketing and communications to drive brand and digital growth across India and abroad. Regional Media/Policy: Philippines PNP-ACG backs a censorship/monitoring board model for social media and gaming, likening it to the MTRCB. Disaster & Narrative: Nepal–China floods reopen key border links while a fight over flood reporting and censorship spreads across social media.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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