AGP Executive Report
Last update: 3 hours agoAgency Moves: Pernod Ricard appointed Initiative as media agency across India and APAC. Lenovo named Shilpa Marodia marketing director for India and South Asia. Awards: HUTCH earned top recognition at the Dragons of Asia Awards, while Nestomalt and Ogilvy Digital won Gold. Content & Platforms: CyberAgent took a stake in MAPPA’s parent company and formed an alliance spanning anime production, streaming, games and events. Chinese micro-dramas are also drawing overseas viewers to visit filming locations and try acting in productions. Marketing Trends: China’s Singles’ Day is expanding beyond discounts and goods, with platforms promoting services and AI shopping tools as international brands adapt campaigns for the event. Digital Policy: Malaysia’s social media platforms must submit online safety plans by Dec. 28.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.