AGP Executive Report
Last update: 3 hours agoMedia Buying: Coca-Cola gave Omnicom its North American media business, while WPP retains the global remit — a significant split in the brand’s media account. Digital Growth: Southeast Asia’s digital economy is forecast to reach $368 billion in 2026, up 17%; online media is the fastest-growing major sector, rising 22% to $44 billion. Brand Storytelling: Godrej is testing microdramas as a brand-building channel, as short-form series gain ground across Asia. China’s first fully AI-generated feature has opened in cinemas, but weak presales suggest the format still needs to win paying audiences. Industry Moves: Colgate-Palmolive India promoted Akash Parekh to marketing EVP after Gunjit Jain’s departure. JioStar named Devika Shiivdasani senior VP and head of programming at Star Pravah. Market Watch: Ipsos reported 2% organic growth in Q3, with China among its stronger markets.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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