Social commerce market seen reaching $9.9 trillion by 2032

Allied Market Research projects the global social commerce market will jump from $784 billion in 2022 to $9,864.6 billion by 2032, driven by social media adoption and video-led shopping. The forecast also says B2C, apparel, and Asia-Pacific will remain the biggest segments.

Why it matters: - The social commerce market is forecast to expand at a 29% compound annual growth rate through 2032. - The projected jump from $784 billion in 2022 to $9,864.6 billion by 2032 signals a major shift in how consumers discover and buy products online. - The growth points to more sales happening inside social platforms instead of traditional e-commerce checkout flows.

What happened: - Allied Market Research released a forecast on June 23, 2026, for the global social commerce market. - The report estimates market value at $784 billion in 2022 and $9,864.6 billion by 2032. - The forecast covers social commerce activity on platforms including Instagram, Twitter, Facebook and others. - The report defines social commerce as buying and selling goods and services through social networking platforms.

The details: - The report says the business-to-consumer segment dominated the market in 2022 and is expected to keep that lead through 2032. - Apparel was the top product type in 2022 and is expected to remain the largest category. - Video commerce, including live stream and prerecorded formats, led sales channels in 2022 and is expected to stay on top during the forecast period. - Asia-Pacific held the largest market share in 2022 and is projected to grow at a 29.5% CAGR. - The report also segments the market by business-to-business, consumer-to-consumer, personal and beauty care, food and beverages, home products, health supplements, consumer electronics, social network-led commerce, social reselling, group buying and product review platforms. - The report covers North America, Europe, Asia-Pacific and LAMEA.

Between the lines: - User-generated content is a major growth driver because it helps brands build visibility and trust. - Influencer reviews and endorsements can increase confidence and support sales. - Fraud remains a brake on growth because scams can reduce shopper willingness to transact online. - The Federal Trade Commission reported e-commerce fraud rose 70% between 2020 and 2021, with 2.8 million scams reported in 2021. - That fraud pressure may make trust and platform safety more important for social commerce platforms and merchants.

What's next: - The report expects B2C, apparel and video commerce to keep their leadership positions through the forecast period. - Market participants are likely to keep investing in social selling tools, video shopping formats and platform partnerships. - The report identifies possible use cases for mergers and acquisitions, partner selection, licensing strategy and competitive planning. - More information is available in the report sample and purchase inquiry page.

The bottom line: - Social commerce is moving from a niche shopping behavior to a large-scale retail channel, but fraud prevention will be critical to sustain growth.