Adnimation names Assaf Kalderon general manager as it expands into China

Adnimation promoted returning executive Assaf Kalderon to general manager as the ad tech company scales teams in the US, Israel and China and pushes AI-driven yield tools across web, app and connected TV. The move comes as the company says it now delivers more than 10 billion monthly ad impressions and has paid publishers more than $500 million since 2013.

Why it matters: - Adnimation is pushing deeper into premium digital publishing with new leadership, a China team and AI tools meant to lift publisher revenue. - The company’s scale now reaches more than 10 billion ad impressions a month across web, mobile apps and connected TV. - More than $500 million paid to publishers since 2013 signals a larger monetization footprint for premium inventory.

What happened: - Adnimation named Assaf Kalderon general manager. - Kalderon returns to Adnimation after a senior business development role in the connected TV streaming sector. - The company said Kalderon will oversee global operations as Adnimation expands teams in the US, Israel and China. - Adnimation announced the rollout of AI-driven yield technology across web, app and CTV. - The announcement came from Tel Aviv on October 8, 2026.

The details: - Adnimation says it now delivers more than 10 billion ad impressions a month across websites, mobile apps and connected TV. - The company says it has paid more than $500 million to publishers since its founding in 2013. - Adnimation recently established a team in China alongside its Tel Aviv headquarters and US operation. - The company works only with premium publishers on direct and exclusive terms. - Adnimation connects publisher inventory with top-tier advertising demand. - Kalderon most recently led business development and strategic partnerships for a premium CTV streaming platform. - In that role, Kalderon worked with content providers and FAST channel distributors. - During a previous run at Adnimation, Kalderon served as executive vice president and led the launch of the company’s CTV solution. - That launch opened premium video advertising demand to CTV app publishers. - Before Adnimation, Kalderon was online media manager at The Jerusalem Post, where he handled monetization across ad networks and direct campaigns. - Kalderon holds a bachelor’s degree in business administration and marketing and advertising from Ono Academic College. - Adnimation now uses AI for dynamic pricing and yield optimization inside its Prebid header bidding stack. - The system replaces static price floors with dynamic, real-time pricing. - Early results across the Adnimation publisher network show stronger auction competition, higher clearing prices and revenue gains.

Between the lines: - Bringing back an executive who helped launch Adnimation’s CTV product suggests the company wants leadership with product history, not just general sales experience. - The China expansion points to a broader push for operational reach as ad demand and publisher relationships become more global. - AI pricing in programmatic auctions is a direct bet that smarter floor management can increase publisher yield without adding inventory.

What’s next: - Adnimation plans to bring its AI pricing to in-app and CTV inventory. - The company also plans to add more premium demand to every auction. - Kalderon said he will focus on that next phase as general manager.

The bottom line: - Adnimation is pairing leadership change with geographic expansion and AI-driven monetization to grow publisher revenue across web, app and CTV.